About Us

The Den at WINECUB is a unique tasting room & meeting space located in Stonewall, Texas.

In what was once the original cold storage & packing unit where WINECUB began shipping services in 2018, you will find a cozy, modern tasting room with decor that transports you to an upscale tasting room. We are located at the back of the first building in a series of warehouses on the property.

In The Den, we serve tasting flights, glasses and bottles of boutique wines made by small batch producers across Texas. Our motto is that “the best things in life are unexpected and in small batch”! Come out and experience unexpected flavors and genuine Texas hospitality near the 290 Wine Trail.

The Den is also the perfect spot to host corporate meetings, small-scale industry events, and special family gatherings.

Are you a small producer? Contact us to learn how to use The Den to grow and promote your brand.

meet the team


Keri is a native Texan with roots starting in Miles, Texas. Keri grew up watching and learning from her hard working parents and grandparents surrounded by acres of dry land cotton farming and cattle ranching. Her upbringing and passion for agriculture lead her to Texas A&M University where she graduated with a degree in Agriculture Economics in 2006. She worked for the Houston Livestock Show and Rodeo as the Managing Director of Auctions before taking a leap of faith with Jason to start their own company. Keri loves how wine has a story, a place and time. She hopes to build a company that leaves a legacy her family can be proud of for generations to come much like a beautiful bottle of wine.


Jason hails from the Houston suburb of Alvin, Texas. Like many, Jason first started as a wine drinker but as his passion developed he and his wife, Keri began plotting their entry to the industry. Jason graduated from Clemson University in 2006 with a Bachelor of Science in Parks, Recreation, and Tourism Management. After graduation, Jason began his career as a golf professional working at Spanish Oaks Golf Club in Bee Cave, TX. From there he moved to STR Marketplace where he worked as VP of Sales and Operations in acquiring partnerships with NFL, MLB, NHL and Racing franchises to manage their PSL marketplaces. After 8 years with STR, Jason and Keri decided to follow their passion and start WineCub. Their family is rounded with three children: Eden, Mills, and, Nash who help label and pack boxes.